What’s next for retail search strategies? 4 ways to prepare ecommerce for the future of search!

Sorry, but simply having a really good ecommerce website with clear product information and quality images won’t get you very far in search these days. In fact, your search strategy needs to be constantly evolving. Because Google itself is constantly changing as it tries to improve its own ability to deliver the most relevant information to answer searchers’ questions as quickly as possible.

With that in mind, here are four important questions retailers should be asking to help refine and improve their search strategies for increased traffic and conversions.

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